Our Story

When Jon Ansell, our founder and former insurance company CEO,  tried helping his 21 year old nephew buy car insurance online, he stumbled into  a swamp of frustration, confusion and deception.  After spending hours completing long insurance applications from top car insurance companies and comparison sites, he was overwhelmed with dozens of follow up emails and phone calls.  He also uncovered 4  stunning facts about car insurance:


There was a 3x difference in price between the least and most expensive policies — all for the same person, care and coverage!  Have you ever seen this wide range of  prices for the same product on Amazon?


The best coverage for his nephew was not from Progressive, or GEICO or another famous brand you see on TV, but from a highly-rated but little-known regional insurance company.  He saved thousands per year vs the highest priced company.


Younger car owners can pay 2.5 times more for car insurance than their older relatives and friends. It’s not uncommon for their monthly car  insurance payment to be more  than their actual car payment!


The online shopping and buying experience was just awful.

Jon came to learn that the massive difference in prices between the lowest and highest insurer for the same coverage was not unusual (in fact in some states the disparity is nearly 7 times), especially for millennial-aged car owners. This despite the fact that there are hundreds of excellent car insurance companies in America offering offer great, and often much more affordable, car insurance than the name brands,

But with little time and less insurance knowledge, how does anyone, especially a new or younger driver, get their best car insurance without wasting hours online or on being pummeled with calls from random insurance agents? There needed to be a better way.

Our Solution

Enter MagicQuote. MagicQuote was created to help solve these problems for younger drivers. As the free digital insurance platform for the millennial generation, MagicQuote is America’s fastest mobile platform to compare car insurance from dozens of quality insurance companies. Using advanced scanning and data technologies, MagicQuote “automagically” fills out complicated insurance forms and then presents prices from dozens of quality insurance companies. All in 3 minutes or less from a smart phone.

MagicQuote also offers “intelligent shopping” a feature which can be activated when a price surcharge (e.g. a speeding ticket) rolls off a driving record or a new discount is available. MagicQuote also saves and updates profiles for painless and instant requoting, especially important feature when most insurance policies only guarantee coverage and prices for 6 months at a time.


Finally, MagicQuote is not just about insurance.  The company plants a tree to offset the carbon footprint produced by every car it covers.

MagicQuote saves time, saves money and now save the planet.

Our Company

MagicQuote is the consumer brand of insurtech companies Merlinio Technologies, LLC and  “next gen” independent insurance broker Merlinio Insurance Services, LLC.   Founded in 2016 and headquartered in Richmond Virginia, the privately-held Merlinio companies specialize in building mobile apps, websites, backend and data analytics platforms and utilizing these to make it easier for consumers to buy  insurance-related products.

Insurance has been identified by Inc Magazine and Wired as one of the top five sectors for innovation.  In the US, auto insurance in the US is a $207 billion market, growing by $6+ billion in the past year.  Millennials represent nearly 25% of this market.

Our Team

MagicQuote is the fastest way to get multiple quotes for car insurance and buy online all from a smartphone app. The company’s customers scan their driver’s license and the app pulls in data to automagically fill out the insurance application. MagicQuote then retrieves multiple quotes from their carrier partners, all in 2-3 minutes or less. Users can then buy online or call in to an agency to purchase insurance.

The company is committed to the triple bottom line of people, planet, and profits, which is why MagicQuote plans to plant a tree for each user who signs up on the platform to help fight climate change.

Jon Ansell | MagicQuote CEO

MagicQuote CEO Jon Ansell’s extensive experience includes co-founding and leading the US division of Allianz Global Assistance and Jefferson Insurance Company, today a $900 million travel insurer and a top Richmond-area employer. He also was a co-founder and CEO of Fusion Company, a digital merchandising and optimization service that enhances sales for companies in the tourism, healthcare, and auto insurance industries.

Jon is actively involved with the Friends of Wintergreen organization, which is currently fighting the Atlantic Coast Pipeline in Nelson County, Virginia.

Jammy Li – MagicQuote President and COO

Jammy Li is an insure-tech disruptor with 26 years of executive level technical and management experience, including four start-ups in the past five years. A leader in the world of auto insurance price comparison, he served as the Founding CEO for DuoBi.cn in China and as Founding CTO for compare.com in the US.

Jammy is a smart innovator, his creative talent combines technical depth with business savvy. With his broad knowledge, Jammy creates intuitive technology products for both businesses and consumers. He provides profound user experiences using advanced technological methods.

When he’s not designing automagical IT products Jammy is also a magician with a hockey stick, making the puck disappear into the net!

Mike Doerr – VP, Business Development

Before joining MagicQuote, Mike Doerr served as a leading political and non-profit consultant in Richmond, Virginia. His past clients have included causes that advocate for expanding computer science education in Virginia and working to end childhood hunger.

In his current role, he oversees the company’s social mission and

communications, as he helps team MagicQuote plant our magic forest.

Nathan Purcell – Marketing Director

Nathan Purcell showcases a long history of entrepreneurial spirit having developed successful businesses in the finance, hardware, software and advertising categories. Nathan has developed multiple start up organizations from concept to national distribution, with a magician’s touch!  He is also civic-minded having served on a board at POPAI, the Global Association for Marketing At Retail, where he was personally sponsored by former Congressman Barry Goldwater Jr for his work in consumer privacy.  Nathan is currently serving on the board of the DREAMFUND, the Disaster Relief of Employees in Advertising and Media.

In The Press

App Journey Video


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Recent News


**COOLNESS ALERT** That’s right you guessed it. We’re too cool to be #basic and have NORMAL sized mousepads. How do you get on our level? Download the MagicQuote app. Shop and compare quotes on auto insurance to save big! Automatically be entered to win this ridiculously huge mouse pad and other great prizes.

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